Mp Ranch

The Challenge

The Chácaras MP Ranch subdivision, part of the high-end MP Ranch rural complex, emerged as an innovative proposal: to offer planned farms just 13 km from downtown Vitória da Conquista, combining contact with nature with a complete leisure and entertainment infrastructure.
The challenge was clear:

Increase demand for available units;
Position the subdivision as a premium choice for those seeking a better quality of life;
Generate qualified leads and spark desire among urban and agribusiness audiences.

The Solution: OffCout Agency Strategy

OffCout was chosen to lead the digital positioning and communication for the new phase of the subdivision. The agency applied its creative and strategic expertise, focusing on the following pillars:

1. Emotional Product Rebranding

Repositioning the farms not as "plots of land," but as "spaces of freedom, nature, and well-being with the security and infrastructure of a city." The new slogan:

Where the countryside meets comfort.

2. Launch Campaigns with Targeted Paid Traffic

Creation of targeted ads for specific audiences:

* Families seeking second homes;
* Investors;
* Retirees seeking tranquility;
* Young people with an off-grid/light lifestyle.
The campaigns ran on Facebook, Instagram, and Google, focusing on conversions for WhatsApp and visit forms.

3. Production of Inspiring Visual Content

Photo shoots with families and couples in the green areas of the farms;
Drone videos highlighting the view, location, and proximity to the city;
Testimonials from first-time buyers reinforcing legal security and local appreciation.

4. Strategic Landing Page + Integrated CRM

Creation of a simple, lightweight, and optimized page with a smart form that sends leads directly to the sales team.

Conversion rate increased by +120%;
Leads automatically segmented by interest (immediate purchase, visit, question).

Results (estimated scenario based on market practices)

+400% increase in interactions in the first 45 days of the campaign;
Generation of over 1,200 qualified leads, based on targeted traffic and campaign optimizations;
Sale of 60% of available lots in the first phase, still during the digital launch period;
Spontaneous local engagement through organic shares and interest from the regional press.

Conclusion

With a refined understanding of new consumer behavior, OffCout transformed a traditional real estate product into an object of desire, repositioning the Chácaras MP Ranch subdivision as the rural lifestyle of the future.
A strategy that goes beyond sales — it creates belonging, desire, and a long-term vision.